Luxury buyers follow a non-linear path.

The Modern Buyer Journey

AI shows that buyers:

1. Explore lifestyle content

2. Compare multiple markets

3. Research architecture and design

4. Analyze long-term value

5. Narrow choices quietly

6. Engage decisively

AI maps this journey in real time.

Why This Changes Marketing

Marketing must align with:

• Education

• Discretion

• Timing
  —not urgency.